Chapter 1. What kind of man, seemed to portray the story of the crash of a relationship, metaphorically a disastrous event, which led to inner struggle and eventually turned to a new beginning. This new beginning is set in motion during the calm before the storm which is seen in Chapter 2. St. Jude.
Literally referring to a storm, but also "the patron saint of the lost causes", Florence points towards the moment the catastrophe hit, or the romance ended, but also to the fact that it was a lost cause to begin with. She could sense the storm coming, even if it wasn't there.
The opening shot of the video is Florence filmed from the back, opening to the Big, Blue and Beautiful sky, referring to the genesis of the album. Even if the video seems simple ( apart from the fact they made it look like a single shot thing), or uneventful, it is a key point in this Odyssey which shows where Florence is creatively coming from after the second album.
She is carried by her lover, then pushed against a wall, and then left alone, after being intimate with each other for a short while. This interactions seems to be a recurring sequence in the video, there appears to be a pull-push relationship between the two. Florence tries to keep him close by touching his lips and then hers, after she walks past a scene where we see her kneel before the chapel we saw in the first video, this time with four men carrying heavy stones past her.
Maybe she knows she has been a heavy load to carry for her lover, and tries to become less heavy by turning to spirituality, hence the men carrying the stones out of the chapel, away from her. As Florence walks past this scene, she is seen being carried again, and her lover leaves her again after she pushes him away.
The one shot appearance of the video and the recurring theme of getting carried and carrying heavy weights gives a sense of a loop, where Florence seemed to be stuck in.
By the end of the video she is back however, spreading her arms again to the big, blue sky, and opening up for the rest of the Odyssey (Which will be a heavy process, and she falls down for a somewhat dramatic ending).